Pricing that fits your volume

Clear costs.
More connections.

Prepaid, per message, in Tanzanian shillings. No monthly fee on pay as you send. Prices before VAT.

SMS

From TZS 20 down to
TZS 10.7 per SMS.

The more credits you buy in one top-up, the lower your price per SMS. Every credit is one SMS segment.

SMS price per credit by top-up size
SMS credits per top-upPrice per SMSSaving
1 to 10,000TZS 20Base rate
10,001 to 25,000TZS 1810% less
25,001 to 50,000TZS 1715% less
50,001 to 100,000TZS 1620% less
100,001 to 250,000TZS 1430% less
250,001 to 500,000TZS 1335% less
500,001 to 1,000,000TZS 1240% less
1,000,001 to 2,000,000TZS 10.747% less
SMS estimator

See how message length
affects cost.

Type your message and audience size. Send counts the segments and applies the matching rate.

People who will receive this message.
70 characters · GSM-7 · 1 SMS segment per recipient

Plain text fits 160 characters in one SMS and 153 per part when longer. One accented letter, curly quote or emoji switches the whole message to Unicode: 70 characters, then 67 per part.

Estimated cost

TZS 200,000

Prepaid credits, before VAT.

SMS per recipient1
SMS credits needed10,000
Price per SMSTZS 20
WhatsApp

TZS 100 per message

One flat rate for every outbound WhatsApp message. Replies from your customers are free.

Other channels

RCS, push and email

Priced by destination and volume. Tell us what you send and we will quote in TZS.

  • RCS business messagingTalk to us
  • Push notificationsTalk to us
  • Transactional and campaign emailTalk to us
  • Send VerifyChannel rate per code

Start simple.
Scale with your traffic.

Pay as you send

Launch

From TZS 20 per SMS

Top up in TZS and pay per message. No monthly fee.

  • SMS and WhatsApp at published rates
  • API, webhooks and message logs
  • Templates and sender ID onboarding
  • Standard support
Get started (opens in a new tab)
Recommended

Growth

From TZS 10.7 per SMS

Better rates as your traffic grows.

  • Volume rates above 2,000,000 SMS
  • Campaign workspace and approvals
  • Team roles and audit trail
  • Priority support
Talk to sales
Banks and platforms

Enterprise

Custom rate

Commercials built around your volume.

  • Custom commercials and invoicing
  • Integration and migration support
  • Dedicated sender and channel setup
  • Named support contact
Contact enterprise

Rates are in TZS before VAT and apply to Tanzanian destinations. International destinations are quoted on request.

Questions about
pricing?

How does prepaid billing work?

You buy SMS credits in advance from your workspace and pay by mobile money or bank through Malipopay. Each SMS segment uses one credit. The size of the top-up sets your price per SMS.

Is one message always one SMS?

No. A plain-text message up to 160 characters is one SMS; longer messages are split into 153-character parts. One accented letter, curly quote or emoji switches the whole message to Unicode, where the limits are 70 and 67. The estimator above shows this for your own text.

How is WhatsApp charged?

TZS 100 per outbound message, the same across marketing, utility, authentication and service messages. Replies from your customers are free.

Can I use my own sender ID?

Yes. Submit your business name and use case in the workspace. We register it with the mobile operators, which takes a few working days depending on the operator. Sender IDs keep the capitalisation you choose.

Do prices include VAT?

Prices are shown before VAT. Your invoice shows VAT separately.

Can I keep my existing Malipopay SMS integration?

Yes. Send runs on the same messaging infrastructure, so existing integrations, sender IDs and credit carry over as you move to the Send workspace.

Your next connection
starts with Send.

Create your account in a minute. Prepaid in shillings, no card needed, and our team is one message away.

Start free (opens in a new tab)

Larger volumes or a bank? Talk to sales